Creating a video is much easier if you plan ahead, organize and remember a few simple guidelines. Here’s how to go about it:

Planning Your Video

Step 1: First, you need a script.
Write down what you want your characters and/or narrator to say. Then describe the visuals within each shot, including camera angles. Also include any music you plan to use. Make your script detailed enough so you can plan each shot — but don’t get bogged down in detail.

Step 2: Scout your locations as needed.
Think about where you’ll shoot each scene. In your driveway? On your street? Inside your car? Consider which locations will make the best visuals. Which are most “do-able?” Which might require getting special permission to shoot? Are they places where you can work safely?

Step 3: Develop a storyboard.
A storyboard is simply a visual of what each scene will look like. The visuals can be as simple as a rough pencil sketch — just enough to give you the basic idea. In general, you should have one storyboard frame for each scene or each time the camera angle or background changes.

     
 

Step 4: Create a schedule.
Include the time you’ll spend shooting and editing. Then — stick to the schedule!

 

 

Step 5: Get permissions.
If you plan to shoot your video on someone’s private property, you’ll need written permission. Anyone who appears on camera and can be recognized in any manner will need to sign a Talent Release Form. If they’re under 18, their parents or legal guardians will need to sign the form.

 
 
 
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Why Are We Doing This?

Simple: Safety is
everyone’s business.
Including ours. Auto accidents claim
the lives of more 16-21 year-olds than any
other cause. And we
hope your video will
help us change that.